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Alternate Beauty Channels Are Booming

E-commerce sales rose 25.4% between 2005-2010, says Kline & Co.

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By: TOM BRANNA

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Sales of cosmetics and toiletries through alternate channels have exploded, growing by nearly $1 billion since 2005, according to the latest Beauty Retailing USA 2010report by worldwide consulting and research firm Kline & Company.More double-digit growth is expected as consumers are increasingly drawn to the convenience of at-home shopping to meet their beauty needs. Posting a stellar 25.4% growth from 2005 to 2010, e-commerce sales are leading the way, followed by home shopping netwo...

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